Beyond Demographics: Unique Psychographic Audiences that Illuminate the American Electorate
CinqDI offers more than 75+ core issue audiences and psychographic audience personas that provide unique, proprietary segmentation of the American electorate. These are modeled from a sample of 2 million voters, first-party contextual data and polling research. Audiences are updated systematically, and new ones added, based on industry trends and current events.
CinqDI’s Single-Issue Audiences provide insight into whether a voter is likely to support a specific issue or agree with a particular sentiment.
» Issue-Oriented «
| 16-Week Abortion Ban Opponents | LGBTQ Hiring Oppose | Protecting Access to IVF Not Important |
| 16-Week Abortion Ban Supporters | Motivated to Vote for Gun Control | Relaxed Immigration Proponents |
| Contraception Act Supporters | Motivated to Vote Pro Choice | Solar – Most Reliable |
| Corporate Free Speech Advocates | Motivated to Vote Pro Life | Solar Farm Opponents |
| Corporate Spokesperson Allies | Motivated to Vote to Support Gun Rights | Solar Farm Proponents |
| Crime-Conscious Citizens | Natural Gas Opponents | Strict Immigration Enforcers |
| Decrease Legal Immigration | Natural Gas Proponents | Support Arming Teachers |
| EV Supporters | Off-Shore Wind Opponents | Support Ballot Measures for Legal Abortion |
| Immigration Strengthens Country | Oppose Arming Teachers | Support Book Banning |
| Immigration Threatens Country | Oppose Book Banning | Support Legal Immigration |
| Increase Legal Immigration | Oppose Student Loan Forgiveness | Support Stronger Border Controls |
| LGBTQ Candidate Oppose | Policy Influencers | Support Student Loan Forgiveness |
| LGBTQ Candidate Support | Pragmatic/Reasonable Conservatives | Support Universal Background Checks |
| LGBTQ Hiring Discrimination Support | Pro Parents in the Classroom | Wind Farm Proponents |
» Behavioral «
| Activists | Financially Stable | Motivated Donors |
| Cable Connectors | Frequent Travelers | National News Enthusiasts |
| Career Changers / Job Seekers | LGBTQ Non-Ally | Political Buffs |
| Current University Donors | LGBTQ/Ally | Pride Events |
| Entertainment Enthusiasts | Likely to Donate to University | YouTubers |
| Likely to Pursue Professional Training |
» Issue-Oriented
| 16-Week Abortion Ban Opponents |
| 16-Week Abortion Ban Supporters |
| Contraception Act Supporters |
| Corporate Free Speech Advocates |
| Corporate Spokesperson Allies |
| Crime-Conscious Citizens |
| Decrease Legal Immigration |
| EV Supporters |
| Immigration Strengthens Country |
| Immigration Threatens Country |
| Increase Legal Immigration |
| LGBTQ Candidate Oppose |
| LGBTQ Candidate Support |
| LGBTQ Hiring Discrimination Support |
| LGBTQ Hiring Oppose |
| Motivated to Vote for Gun Control |
| Motivated to Vote Pro Choice |
| Motivated to Vote Pro Life |
| Motivated to Vote to Support Gun Rights |
| Natural Gas Opponents |
| Natural Gas Proponents |
| Off-Shore Wind Opponents |
| Oppose Arming Teachers |
| Oppose Book Banning |
| Oppose Student Loan Forgiveness |
| Policy Influencers |
| Pragmatic/Reasonable Conservatives |
| Pro Parents in the Classroom |
| Protecting Access to IVF Not Important |
| Relaxed Immigration Proponents |
| Solar – Most Reliable |
| Solar Farm Opponents |
| Solar Farm Proponents |
| Strict Immigration Enforcers |
| Support Arming Teachers |
| Support Ballot Measures for Legal Abortion |
| Support Book Banning |
| Support Legal Immigration |
| Support Stronger Border Controls |
| Support Student Loan Forgiveness |
| Support Universal Background Checks |
| Wind Farm Proponents |
» Behavioral
| Activists |
| Cable Connectors |
| Career Changers / Job Seekers |
| Current University Donors |
| Entertainment Enthusiasts |
| Financially Stable |
| Frequent Travelers |
| LGBTQ Non-Ally |
| LGBTQ/Ally |
| Likely to Donate to University |
| Likely to Pursue Professional Training |
| Motivated Donors |
| National News Enthusiasts |
| Political Buffs |
| Pride Events |
| YouTubers |
These single-issue audiences are only a sample. Custom audiences can be built to best fit your campaign objectives. Contact us to explore audiences most relevant to you.
CinqDI’s Multi-Issue Personas provide a unique opportunity to reach unexpected cohorts of voters based on attitudes and behaviors compared to purely demographic segmentations. Below is a snapshot of CinqDI’s Role of Government Personas, where every voter is categorized into 1 of 10 mutually exclusive segments.
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