CinqDI gives brands and organizations the tools they need to succeed by combining contextual and behavioral data with attitudinal and demographic insights with unparalleled reach.
Robust Data Sources
A platform by MV Digital, CinqDI brings together proprietary first-party contextual data, polling research and voter file data providing an understanding of audience motivations and the ability to develop profile-based models to target audiences with unmatched granularity and precision.
Campaign strategists need to understand audience sentiment at the local level and need the ability to scale. CinqDI delivers actionable data that informs and strengthens content strategies, media planning and/or development of audience personas.
+ Turnkey Activation
Know Your Audience: Build strategies based on the news stories and channels your custom audiences are consuming.
Drive Your Narrative: Campaigns can be activated directly from CinqDI, enabling rapid, targeted, multi-platform communications.
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A platform by MV Digital, CinqDI brings together proprietary first-party contextual data, polling research and voter file data providing a deep understanding of audience motivations leading to the development of profile-based models.
Audience & Insights powered by top U.S. news publications. CinqDI builds and analyzes audiences based on the news they read, their opinions about issues, and a suite of electoral, demographic and behavioral data points.
Proprietary in-article surveys and curated 50-state panels take the pulse of news readers.
Audiences are modeled or granularly customized via electoral, demographic, and behavioral databases.
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